SPIRITED YOGA CO
In late 2017, Annie came to me with an idea for a business that she and her business partner, Megan, were ready to get started. We decided that their company, Spirited Yoga Co. (a "mobile" yoga company in Denver, CO that hosts yoga classes at local breweries and other venues), would need branding, logo design, and a website to get started. We determined that their customers were both the end consumers (here for the yoga) and business owners (who want to drive traffic to their space by hosting a Spirited Yoga Co. class), so we got to work appealing to both audiences.
This was a business that Annie & Megan were just starting, so we created a brand completely from scratch. We started by identifying an overall look and feel based on what Annie & Megan had in their heads - colorful, outdoorsy, approachable, and energetic. We also knew that we wanted mountains to be a major inspiration, but in a "modern" way.
After I presented a few different logo options and color schemes, Annie & Megan landed on a mountain-inspired logo and a modern, brightly colored brand mark. We chose a mix of colors to represent the modern & novel idea of a "mobile" yoga company.
The design for the website emerged naturally after the branding components were complete. We knew this wasn't going to be a "traditional" looking website - we went with a colorful background, super specialized font, and lots of bold images.