In early 2017, Viki was ready to take her photography business to the next level. Her overall goal was to be able to justify charging more for her photography services so she could book fewer weddings per year and spend more time with her family. She also wanted to figure out a way to attract more free-spirited, bohemian brides to match her unique style of photography. To do this, she needed a brand refresh, new website, and help with social media strategy.
I worked with Viki to determine a new look and feel for her brand that complimented her style of photography. She wanted something bold, adventurous, colorful, and romantic.
Viki needed help understanding how to use Instagram to get more clients and show off her skills. We separated her personal photos from her professional photography and worked on getting a more cohesive "look" on the platform.
I wanted to design a website for Viki that reflected the energy of her new brand. It had to be simple and easy to use while elevating her brand to a higher level of professionalism. I carefully curated content from her body of work to reflect the new look and feel.