In the fall of 2017, I approached Abigail about redesigning her website after doing some social media consulting work for her over the summer. I noticed that Abigail's website didn't quite reflect the quality of her work as I saw it on Instagram, and she quickly said yes to the idea. We got started on Abigail's new website after her updated pricing/brand guide was finished by another designer, which I used to determine the colors and fonts used on the site. Abigail's overall goal with these projects was to take her business to the next level, charge slightly higher prices, book more clients, and continue to get her work published in places like Magnolia Rouge and Style Me Pretty.
The first thing I noticed about Abigail's old website was that many of her best photos seemed to be "hidden" behind several clicks or deep within rotating project galleries. I chose a fashion e-commerce template for her project to put her incredible images on display.
Abigail blogs more than any other small business owner I know, so we wanted to take advantage of that. Each project in Abigail's portfolio shows off 7-10 "best of" photos, then links to the blog for more photos and details with a "See More" button.
As Abigail takes her business to the next level, we wanted to make sure it was obvious which of her weddings and editorials have been featured online or in print. We added above-the-fold links in each portfolio piece to make sure you can't miss it.